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The
sole purpose of marketing is to sell more to more people, more often and at
higher
prices.
There is no other reason to do
it.
Sergio
Zyman
♦
What
is Profit5?
Profits come from two sources,
only two: excellent management and excellent marketing. Of the 2,
marketing is the most powerful one and the only way to consistently
create double-digit growth even in a flat
economy.
Profits "5" is about using the power of
compound calculation also called the GEOMETRIC MODEL. This
model allows to increase 4 areas while decreasing one (expenses) all at the same
time, hence the compounded effect.
Marketing
leverage
In order to produce marketing
leverage we have repertoriate 100s of strategies to increase sales through
marketing activities, namely
-
Strategies to increase news
customers Conversion
strategies
-
Strategies to increase the number
(#) of purchases per customer
-
Strategies to increase the size
($) of purchases per customer
Management leverage
When working with business builders
(owners and managers), we assist them in understanding this
process if order for them to consistently and systematically
apply it in every marketing and selling activities.
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